What is SEO? A Search Engine Optimization Guide

If search engines can’t crawl or index your site properly, your other efforts might go to waste. Local SEO is the process of improving your visibility in location-based search results. Image SEO is the process of optimizing images on your website to make them appear more prominently in search results and enhance your overall SEO performance.

Your name, address, and phone number (also known as NAP) are vital to local search engine optimization. That’s because search engines use that information to understand your business’s location and contact information. Produce original content, from research-based blog posts to interactive tools, to generate interest and attract authoritative backlinks. You will struggle to acquire backlinks without original content (or content that does it better than anything else). Write compelling title tags for your content by following key best practices in SEO 101. For example, use your target keyword’s search results to determine the optimal format and phrasing.

We focus on reducing page load time, page responding time and improving the usability of the webpage. We check if our keywords are rightly mapped to the relevant page with internal BHS Links linking. Search engines like Google rely on over 200 ranking factors, including page quality, backlinks, and user engagement metrics, to determine which pages are most relevant.

✅ Does the site offer unique, valuable content?

Header tags help to identify the headings and subheadings of your content. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on. These tags help search engines to read and understand the content better. The title tag is a header title element displaying the summary of your website’s content on the search engine results page.

Why Is Search Engine Optimization Important?

In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Gain valuable insights to increase your website’s visibility, engagement, and revenue. In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on. The Conversion Rate is a key performance indicator that measures the percentage of visitors to your website who take a desired action out of the total number of visitors. A “conversion” can vary depending on your goals, such as making a purchase, signing up for a newsletter, or filling out a contact form. It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.

Thankfully, there is a way to tell both searchers and search engines that your page has moved — the 301 (permanent) redirect. 5xx errors are server errors, meaning the server the web page is located on failed to fulfill the searcher or search engine’s request to access the page. In Google Search Console’s “Crawl Error” report, there is a tab dedicated to these errors.

• For example, use your target keyword’s search results to determine the optimal format and phrasing.
• There are two ways to use The Google Keyword Planner as a keyword generator.
• All you need is a backlink analysis tool (like LinkMiner) that will help you find the backlinks of your competitors.
• So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it.

On-page & technical SEO

Ahrefs provides fourteen free SEO tools, one for every aspect of SEO, including your central SEO dashboard called Webmaster Tools. The short answer is yes if you run a small to medium-sized website. All you need is some time to learn and practice SEO, plus good SEO tools that offer vast and accurate data. SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. These on-page SEO techniques are easy to use so whenever you need to, just check out our beginner’s guide on-page SEO to get some tips and use our free AI writing tools to streamline the process.